Placebranding
The Hague
How do you work with The Hague’s official city emblem, while also managing the city’s distinct (international) city marketing identity? How do you align the regular municipal communication flow with campaign-driven initiatives?
Brandfriend was invited to support the city’s brand strategists at City Hall in navigating a complex branding challenge involving many different stakeholders.
How do you position a government city like The Hague – city of peace and justice and cool coastal city – as one strong, unified brand? Brandfriend helped define three unifying brand values.
Campagne Duik in Den Haag
Den Haag zoals je het nog nooit zag!
30 days as a Hagenees