Sea the Solution
As part of the SEASEEDS consortium - a scientific program led by Wageningen University & Research (WUR) and funded by NWO - Brandfriend contributes to the branding and narrative development of Nordseaweed: a Dutch seaweed initiative aligned with the European Green Deal and the ‘Farm to Fork Strategy’.
With the North Sea evolving into a multifunctional energy and food landscape, seaweed emerges as a powerful natural solution: absorbing CO₂, supporting the protein transition, and enabling circular innovation from food to bioplastics.
But to unlock its full potential, societal and economic embedding is key - and that starts, according to us, with a clear brand identity.
Building a strong brand identity for seaweed
Foodpioneers Jennifer Breaton and Rebecca Wiering, Seafarmers.
Foodpioneers Jennifer Breaton and Rebecca Wiering, Seafarmers.
Bren Smith, Oceanfarmer and cofounder of Greenwave.
Bren Smith, Oceanfarmer and cofounder of Greenwave.
© Jill Pegnataro for GreenWave.
© North Sea Farmers (NSF) is dedicated to fostering success in the European seaweed industry.
© North Sea Farmers (NSF).
© North Sea Farmers (NSF).
Nordseaweed -
Branding the blue economy
Brandfriend facilitates the strategic development of Nordseaweed as an umbrella brand, rooted in locality, ecology and credibility.
Using our archetype-based method, we translate this complex value proposition into a coherent brand story, structure and symbolic brand language - tailored for food, feed, pharma and beyond.
This is where sustainability meets identity - and where storytelling becomes system building.