Strategy
Companion
Positioning a brand doesn’t start with the market - it starts with knowing who you are.
Brandfriend is your strategic companion in discovering, defining and anchoring your true brand identity and expressing it meaningfully to the outside world.
Like a co-pilot in the cockpit, we help set the course - and stay on it. We think alongside you at the intersection of positioning, culture and identity, with focus, reflection and precision.
We help brands claim a meaningful place in both the minds and hearts of their audience.
By focusing on relevance, distinction and clarity, we embed positioning into behaviour, communication and brand experience, for long-term impact.
Positioning brands with strategic precision
Johann Olav Koss and Zinédine Zidane in action for the NGO Right To Play. Headquartered in Toronto, Canada
Branded to be remembered.
Positioned to evolve.
A visual impression of leading brands that have managed to keep their unique Point of Difference relevant over time.
From: Strategisch merkenmanagement, edition 5, Pearson Benelux (2022)