Strategy
Companion
Positioning a brand doesn’t start with the market - it starts with knowing who you are.
Brandfriend is your strategic companion in discovering, defining and anchoring your true brand identity and expressing it meaningfully to the outside world.
Like a co-pilot in the cockpit, we help set the course - and stay on it. We think alongside you at the intersection of positioning, culture and identity, with focus, reflection and precision.
Positioning brands with strategic precision
We help brands claim a meaningful place in both the minds and hearts of their audience.
By focusing on relevance, distinction and clarity, we embed positioning into behaviour, communication and brand experience, for long-term impact.
Johann Olav Koss and Zinédine Zidane in action for the NGO Right To Play. Headquartered in Toronto, Canada
Branded to be remembered.
Positioned to evolve.
A visual impression of leading brands that have managed to keep their unique Point of Difference relevant over time.
From: Strategisch merkenmanagement, edition 5, Pearson Benelux (2022)